As a specialist in UX/UI and web design, I’m known for my keen eye for detail and strategic approach to branding and user engagement. Drawing on extensive experience across e-commerce, interior design and non-profits, I’ve guided brands like Shop Thursdays, Arms of Eve, and Collective Studio to effectively reach and connect with their audiences.
I am currently the UX & Web Design Manager at Roots.
Services
UX/UI Design
Web Design
Web Strategy
Web Development
Product Design
Graphic Design
Creative Strategy
Logo Design
Branding / Visual Identity
Corporate Signage
Wedding Invitation & Signage
Work Experience
Roots, UX & Web Design Manager
Roots, Web Design Team Lead
Roots, Web Designer
Collective Studio, Digital Designer & Project Manager
Arms of Eve, Web & Graphic Designer
Elms, Web & Graphic Designer
Hillel Ontario, Creative Strategist
UJA Federation of Greater Toronto, Graphic Designer
Current Role
As the UX & Web Design Manager at Roots, I lead a growing team of designers, driving design thinking and usability across the Roots omnichannel experience. My responsibilities include managing the team, promoting design thinking and collaborating with cross-functional teams. I oversee UX and front-end design processes, manage digital KPIs and lead corporate-wide projects. Additionally, I handle website content management, execute update plans and coordinate web designs for marketing campaigns.
Related Skills
Areas of Expertise: Collaboration, Team Leadership, Design Systems, Visual Design, Responsive Design, Interaction Design, Data-Driven Design, User-Centric Design, Strategic Thinking, Brand Identity, User Accessibility, User Research, A/B Testing, Prototyping , Wireframing, HTML & CSS Knowledge, SEO, Image Optimization and User Accessibility
Tools: JIRA, Figma, Google Analytics, Adobe Creative Cloud, Salesforce Commerce Cloud, Microsoft Teams and SharePoint
Education
University of Western Ontario, Bachelor of Arts, Media Theory and Production (MTP)
Fanshawe College, Diploma, Interactive Media Design and Production