A Toronto-based independent retail boutique was looking to expand their business by creating an ecommerce site. I designed and created their online presence through Shopify, using a template with custom code. I wanted to emulate their storefront and elevate their current branding online.

With a strong focus on femininity and confidence with their fashion-forward audience, I built an ecommerce platform that focused on the customer journey and showcased all elements of the brand.

Once the scope of the site was complete, I taught my client how to use the backend of Shopify to further grow the website on their own. This way, my client was able to upload new products on a weekly basis and feel comfortable in running their online business. I ultimately wanted my client to feel like they were in control over their online presence and feel confident making updates.