ROOTS | Febraury 2024
Sustainability
PROJECT SCOPE:
Brand Strategy
Market Research
Project Lead
UX & UI Design
Web Design
Roots is working towards a more sustainable, cleaner and greener future. This is being accomplished through higher-quality materials that are better for the planet. Roots is mindful of their materials and is making sure our planet-positive impact grows each day.
Roots required a way to display this information to customers in a concise, yet visually elegant way.
I began this project by completing market research and looking at competitors. Roots was behind in the market with a lack of environmental sustainability messaging across all platforms.
I worked with various teams and stakeholders to ensure messaging was conveyed with accuracy. I managed the wireframing for the project and user flow, making sure copy needs were met with most suitable visuals and icons.
View the landing pages.
I was assigned to create a landing page for our paid media campaign.
The campaign resulted in 270K sessions on the landing page, with 88% of them being new users. Among the users, there was a clear preference for clicking on product-specific tiles, with 'For Lounge' driving one-third of all clicks on the page. This highlights the strong association between Roots and sweats. Additionally, the paid media landing page has generated over $110K in revenue to date.
