ROOTS | June 2021 - September 2022

Site Replatform and UX Evolution for Growth

PRODUCT CASE STUDY

PROJECT SCOPE:
Design Systems
Visual Branding & Identity
User Experience
User Interface Design
User Testing
Onboarding & Training

I supported the execution of the site re-platform migration from Site Genesis to Storefront Reference Architecture (SFRA) on Salesforce Commerce Cloud. Extensive testing and preparation was completed in order to have a successful launch.

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Designing Digital Experiences for Brand Collaborations