ROOTS | January - August 2025
Rethinking Product Discovery
PRODUCT CASE STUDY
PROJECT SCOPE:
Project Lead
Research
Information Architecture
Wireframing
Visual Branding & Identity
User Experience (UX)
User Testing
The redesigned Product Listing Page (PLP) reimagines how customers discover and explore products online. The goal was to create a more engaging, efficient and intuitive shopping experience that simplifies navigation, enhances visibility and supports a faster path to purchase. Through improved functionality and refined visual design, the new PLP strengthens product discovery and drives measurable gains in conversion, engagement and customer retention.