ROOTS | January - August 2025

Rethinking Product Discovery

PRODUCT CASE STUDY


PROJECT SCOPE:
Project Lead
Research
Information Architecture
Wireframing
Visual Branding & Identity
User Experience (UX)
User Testing

The redesigned Product Listing Page (PLP) reimagines how customers discover and explore products online. The goal was to create a more engaging, efficient and intuitive shopping experience that simplifies navigation, enhances visibility and supports a faster path to purchase. Through improved functionality and refined visual design, the new PLP strengthens product discovery and drives measurable gains in conversion, engagement and customer retention.

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Driving Engagement Through Customer Referrals