ROOTS | April - June 2023
Driving Engagement Through Customer Referrals
PRODUCT CASE STUDY
PROJECT SCOPE:
Information Architecture
Research
User Experience (UX)
User Testing
Visual Branding & Identity
Wireframing
As project lead, my team launched a referral program with an external company, Extole. This program engaged customers by driving traffic and conversions, encouraging existing customers to share the program with their friends.