ROOTS | September 2024
Designing a Shoppable Campaign Experience
DESIGN CASE STUDY
PROJECT SCOPE:
Project Lead
Brand Strategy
Market Research
UX & UI Design
Web Design
Paid Media
User Testing and Feedback
Data Analysis
Cross-Functional Collaboration
Collaborated closely with the marketing and paid media teams to strategize and execute the Fall 2024 campaign, emphasizing a customer-centric, interactive experience. Our goal was to create a campaign that not only highlighted our products but also encouraged meaningful engagement from users.
To achieve this, we launched a dynamic landing page featuring clickable hotspots, allowing customers to engage directly with featured products. This interactive feature provided a seamless way for users to explore the collection, enhancing both product visibility and user experience.
The results exceeded expectations, with high engagement levels and strong click-through rates across all sections, including products positioned lower on the page. The campaign generated $200K+ in revenue, acquired 80,000+ new users and achieved a 1.40% conversion rate. Additionally, hotspot interactions provided valuable insights into customer preferences, helping us understand which products captured the most interest.
View the landing page.
Video Integration:
Multiple videos were added to the landing page to showcase looks in real time, allowing customers to see the products in action and better visualize how they fit into their lives. This dynamic content significantly enriched the user experience, making it more engaging and informative.
Responsive Design:
The landing page was meticulously designed for multiple screen sizes, ensuring an optimal viewing experience on desktops, tablets, and mobile devices. This responsiveness enhanced accessibility and user engagement, allowing customers to interact with the content seamlessly, regardless of the device they used.
